The PR Whisperer
White Label PR Strategy
🧠 Look Like a PR Genius - Without Hiring In-House
The white-label PR strategy partner for soul-led, boutique agencies ready to offer media magic to their clients—without guesswork or extra headcount.
You’re running a boutique agency doing exceptional work in branding, content, social, or comms.
Clients keep asking about PR.
And you want to say yes—no overthinking, no overhiring, no underdelivering.
🤫 Enter: The PR Whisperer
Your white-label PR strategy partner—you're not hiring a publicist. You're partnering with a PR architect.
🧠 Don’t Add a Publicist. Add a Strategy Brain.
You’ve dabbled in PR before, but it was messy and stressful.
You don’t want to risk your reputation with guesswork.
Hiring a senior strategist doesn’t make sense right now.
So don’t. Instead, partner with the PR Whisperer—your behind-the-scenes PR brain who makes your team look like total pros.
⚙️ How it Works
PR Whisperer is a premium 6-month retainer that equips your agency with white-label PR strategy to serve up to 3 clients (including your own agency).
You stay client-facing.
Your team executes.
I create the strategic foundation that gets results.
For Each Client, You’ll Receive:
An evolving Media Map™ (living strategy doc) with 2-3 fresh angles/month
A curated list of 15–20 media targets with insider context
A suggested outreach cadence + campaign focus
Pitch review + refinement (you write, I fine-tune)
Plus:
Kickoff 60-minute overarching strategy call
AI prompts for your team to build the best pitches based on the recommended story angles
One 30-minute agency strategy call/month
*Halfway-point agency optimization check-in
Optional add-on: strategy for your agency’s own visibility
*If after 30 days you don’t feel confident in the strategy direction, we’ll recalibrate at no additional cost.
This is a limited-capacity offer. I partner with just 3 agencies at a time to maintain deep strategic quality.
🗝️ What this Unlocks for YOU
With The PR Whisperer you can:
☑️ Confidently offer PR services—without hiring or guessing
☑️ Impress clients with sharp, strategic angles that drive results
☑️ Grow client lifetime value with visibility that performs
☑️ Take control of the PR conversation—no more firefighting or flailing
☑️ Step into your agency’s next-level identity: one that makes press happen
PR isn’t magic—but good strategy feels close. I can’t promise press placements (no one should), but I do promise razor-sharp story angles, a focused plan, and tools your team can run with. If something doesn’t land, we adjust.
🪙 The Investment
$10,000 initial setup, then $5,000/month, 6-month minimum
Supports 2 client strategies + optional 1 agency strategy upgrade.
Each strategy is bespoke, confidential, and updated monthly. I set the stage—your team delivers the performance.
Instead of hiring a publicist, you’re partnering with a strategist who’s built visibility plans for thought leaders, mission-driven founders, and cultural storytellers.
This isn’t guesswork. It’s a 6-month blueprint built to elevate your clients—and your agency.
Here’s what your investment reflects:
2-3 expert-level PR strategies per client delivered each month
Senior-level, one-on-one strategic support
Monthly pitch reviews + quarterly recalibrations
Most agencies charge $5K–$10K/month per client for PR alone. Here, you get 2–3 high-touch strategies for less than the cost of one full-time hire.
This is high-impact, low-friction visibility support—designed for growing, client-loving, resource-smart agencies.
All of this means you show up as the agency that consistently delivers visibility wins—without adding overhead or risk.
Position your agency as the one that gets visibility—and delivers it.
✅ What Happens After You Book
No waiting. No chaos. Just clarity.
You’ll receive an onboarding email within 24 hours
We’ll kick off with a 60-minute strategy call
You’ll get your first PR strategy drop within 7 business days
🤯 But What If…
Will my team even know what to do with this?
Each Media Map is designed for your team to pick up and pitch—no matter their PR experience level.
Strategy = done. Execution = clear.
What if the story angles don’t land?
With 2–3 pitchable angles per client each month—and a 30-day recalibration if needed—you’re never stuck with stale messaging.
I’m not sure if my client’s story is press-worthy.
I help you help your clients clarify their message and frame it for the media—so even under-the-radar stories shine with credibility.
🌟 Trusted by Visionaries
Agencies, artists, and cultural storytellers trust me to lead visibility strategy behind the scenes
Kenny Leon
Tony Award-Winning Director
Emily is the best in the business! Intuition, insight, and intellect. She supports when necessary, and takes over when she has to. A true collaborator and necessary addition to anyone at the top of their game grinding to get better.
Jessica Ryan
Founder of Broadway Unlocked and All Together Now
I’ve made my whole career out of seeing things that don’t exist yet and trying to explain ideas that make people’s eyes cross. Emily speaks the same language as my brain and somehow manages to translate it in a way that reaches everyone from journalists to prospective clients to my family (that’s the real test).
George Takei
Actor and Activist
Working with Emily McGill is a pleasure – professional, prompt, prepared, and knowledgeable, I can always rely on her for good guidance.