The PR Whisperer

PR strategy without the guesswork.

You want media coverage. You have someone who can write pitches and hit send.

What you need is the map: which stories to pitch, when, how to position them, and who to send them to. Strategy makes the work land.

ENTER: THE PR WHISPERER

Emily McGill has spent 16 years in strategic communications. She's a PR architect, not a publicist.

We don't execute. We build the strategy, and your team carries it out, in-house or with other partners.

HOW IT WORKS

1. Download session. You tell us where you are and what you want.

2. We build your Media Map™. It's a living doc, revised as your strategy changes.

3. Strategy and brainstorm session. We walk through the plan with your team, brainstorming and refining.

4. You execute. Your team handles the campaign, writing the pitches, sending them, following up, and submitting any wire press releases.

5. Recalibration sessions. As many as your project calls for. We consistently review what's happening and pivot the strategy as needed. Timing depends on your project.

WHAT YOU GET

• Your Media Map™, a living strategic blueprint

• Story angles built around what journalists care about

• AI prompt formats your team uses to write pitches

• Campaign timeline and cadence

• A starting-point media list, refined by your team

• Guidance on wire placement (PR Newswire and others)

• Recalibration sessions, scaled to your project timeline.

WHAT YOU DO

Execute the campaign. Write the pitches. Send them. Follow up. Submit any wire releases.

THE HONEST PART

We can't promise press placements (no one should). We do promise sharp story angles, a focused plan, and tools your team can run with. PR isn't magic, but good strategy feels pretty effing close to it.

QUESTIONS

Will you pitch journalists for us?
No. We don't execute. We build the strategy, and your team runs it.

Our team has never done PR. Will they know what to do?
Each Media Map™ is built for your team to pick up and run, whatever their PR experience.

We're not sure our story is press-worthy.
That's what we're here for. We find the newsworthy angle in what you're already doing and frame it so journalists care.

This sounds too good to be true.
Fair. Good strategy isn't magic, it's methodology. Emily has 16 years of it across industries, and the frameworks that work keep working. You're getting proven systems and expert guidance, not miracles.

Trusted by Visionaries

Agencies, artists, and cultural storytellers trust us to lead visibility strategy behind the scenes