The PR Whisperer
White Label PR Strategy
🦾 You Can DO the Work
👎 You Just Don’t Know WHAT Work to Do
The strategic PR partner for agencies, startups, and organizations ready to get serious about media visibility—without the guesswork, overhead, or sleepless nights.
Your clients are asking about PR. Your boss wants media coverage. Your event needs visibility. Your startup needs thought leadership.
And you want to say yes.
But here's the thing - you're missing the strategic roadmap.
You've got the bandwidth to execute; you can write pitches, send emails, and follow up. What you don't have is a senior-level PR strategist whispering in your ear about which stories to pitch, when to pitch them, exactly how to position them, or who to send them to.
So instead of winging it (again), you need someone who's done this hundreds of times to build you a blueprint you can actually execute.
🤫 Enter: The PR Whisperer
Your PR strategy partner—you're not hiring a publicist. You're partnering with a PR architect.
🧠 Don’t Hire a Publicist. Partner with a Strategy Brain.
You've probably dabbled in PR before. Maybe it was messy. Maybe it was stressful. Maybe you sent a bunch of pitches into the void and got crickets back.
Here's why: Execution without strategy = wasted effort and mediocre results.
You don't need another person doing the work. You need the strategic foundation that makes your work actually land.
I'm not your publicist. I'm your PR architect - the behind-the-scenes strategist who makes you look like a total pro.
⚙️ How it Works
Here's what you get:
Your Strategic Foundation
The Media Map™ - Your complete strategic blueprint (this is the game-changer)
Curated media targets with insider context (quality over quantity, always)
Monthly story angle revisions to land stories that actually matter to journalists
Campaign timeline and cadence so you know exactly when to do what
Ongoing Strategic Support
Pitch review and refinement - You write, I fine-tune for maximum impact
AI prompts that help your team craft compelling pitches every time
Monthly strategy calls to troubleshoot, pivot, and optimize
Real-time guidance when campaigns need adjustment
The Confidence Factor
30-day recalibration guarantee - If the strategy doesn't feel right, we fix it at no cost
Proven frameworks from 15+ years of strategic communications
Industry insider knowledge you can't Google
🗝️ What this Unlocks for YOU
With The PR Whisperer in your corner:
☑️ Stop guessing - You'll know exactly which stories to pitch and why
☑️ Impress stakeholders with sharp, strategic angles that actually get responses
☑️ Scale confidently - Add PR to your offerings without adding overhead
☑️ Sleep better - No more throwing pitches at the wall and hoping something sticks
☑️ Get results - Strategic PR that builds authority, drives leads, and creates real business impact
The truth? PR isn't magic—but good strategy feels pretty effing close to it!
I can't promise press placements (no one should), but I do promise razor-sharp story angles, a focused plan, and tools your team can run with confidently. If something doesn't land, we adjust the strategy until it does.
🪙 The Investment
This is a strategic solution.
Here's how it works:
Upfront Investment: Comprehensive strategy development including your complete Media Map™, target research, and campaign framework
Monthly Retainer: Ongoing strategic support, fresh angles, pitch refinement, and direct access to me for pivots and optimizations
Minimum Commitment: 6 months (because real PR takes time, and I'm invested in your success)
Your investment reflects what you're actually getting:
Expert-level strategic thinking (not junior-level execution)
Direct access to 15+ years of PR experience
Ongoing support and optimization (not just a one-time deliverable)
The confidence to offer PR services without the risk
Most agencies charge $5K-$15K per month for PR services. Here, you get the strategic foundation that makes any PR investment actually work - whether you're doing it internally or working with other partners.
This is high-impact, low-friction strategic support designed for teams ready to get serious about media visibility.
The PR Whisperer partners with a limited number of clients at a time to maintain deep strategic quality. Current availability and next steps will be discussed during your strategy call.
✅ What Happens After You Book
No waiting. No chaos. Just clarity.
You book a 30-minute strategy call here
We talk through your specific situation and see if we're a good fit
If we move forward: You'll receive onboarding details within 24 hours
We’ll kick off with a 60-minute strategy call
First Media Map delivered within 7 business days
Your team starts executing with confidence (finally!)
🤯 But What If…
"My team has never done PR before - will they know what to do?"
Each Media Map is designed for your team to pick up and execute - no matter their PR experience level. Strategy = done. Execution = clear. That's the whole point.
"What if our story angles don't land with journalists?"
With fresh angles delivered monthly and real-time strategic support, you're never stuck with stale messaging. Plus, that 30-day recalibration guarantee means we fix what's not working.
"I'm not sure our story is even press-worthy."
That's literally what I'm here for. I help you find the newsworthy angle in what you're already doing and frame it in a way that makes journalists actually care.
"This sounds too good to be true."
Fair. But here's the thing - good strategy isn't magic, it's methodology. I've been doing this for 15+ years across industries, and the frameworks that work keep working. You're not paying for miracles, you're paying for proven systems and expert guidance.
🌟 Trusted by Visionaries
Agencies, artists, and cultural storytellers trust me to lead visibility strategy behind the scenes
Kenny Leon
Tony Award-Winning Director
Emily is the best in the business! Intuition, insight, and intellect. She supports when necessary, and takes over when she has to. A true collaborator and necessary addition to anyone at the top of their game grinding to get better.
Jessica Ryan
Founder of Broadway Unlocked and All Together Now
I’ve made my whole career out of seeing things that don’t exist yet and trying to explain ideas that make people’s eyes cross. Emily speaks the same language as my brain and somehow manages to translate it in a way that reaches everyone from journalists to prospective clients to my family (that’s the real test).
George Takei
Actor and Activist
Working with Emily McGill is a pleasure – professional, prompt, prepared, and knowledgeable, I can always rely on her for good guidance.